KayaTattva Privacy Policy
Last updated: 11 June, 2025
KayaTattva (“Company”, “we”, “our”, “us”) owns and operates kayatattva.com (the “Site”). We respect your privacy and are committed to protecting your personal information in line with:
- The Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Rules 2011”).
If you access or purchase products from the Site, this Privacy Policy explains how we collect, use, disclose, and safeguard your data.
1. Definitions
- “Personal Information” – data that identifies or relates to an individual (e.g., name, email, phone).
- “Sensitive Personal Data or Information” (“SPDI”) – as defined under Rule 3 of the IT Rules 2011 (e.g., financial details, health information).
- “Processing” – any operation performed on data such as collection, storage, use, disclosure, deletion.
2. Information We Collect
| Category | Examples | Legal Basis* |
|---|---|---|
| Identity Data | Full name, gender, date of birth | Contractual necessity |
| Contact Data | Billing/shipping address, email, phone | Contractual necessity |
| Financial Data | Card details, UPI ID, wallet info (handled by PCI-DSS–compliant gateways) | Consent / Legal obligation |
| Transaction Data | Order history, payment status | Contractual necessity |
| Technical Data | IP address, browser type, device IDs, cookies | Legitimate interest |
| Marketing Data | Preferences, product reviews | Consent |
*We rely on “consent” where required under Indian law.
3. How We Use Your Information
- Order fulfilment & customer support
- Payment processing (through third-party gateways; we never store full card numbers)
- Account management
- Marketing & promotions (only after opt-in; unsubscribe anytime)
- Fraud detection & security monitoring
- Legal compliance
4. Cookies & Similar Technologies
We use first-party and third-party cookies to:
- keep you signed in
- remember cart items
- analyse traffic for performance improvements
You can disable cookies via your browser settings; certain features may then not function.
5. Sharing & Disclosure
We never sell your data. We share it only with:
| Recipient | Purpose | Safeguards |
|---|---|---|
| Payment processors (Razorpay, PayU, etc.) | Complete transactions | PCI-DSS compliant |
| Logistics partners | Deliver orders | Contractual NDAs |
| Analytics providers (e.g., Google Analytics) | Site performance | IP anonymisation where possible |
| Government / law-enforcement | Legal obligations | Respond to lawful requests only |
6. Security Practices
We implement industry-standard security, including:
- TLS 1.2 encryption
- Secure server hosting within India
- Role-based access controls
- Quarterly vulnerability scans
These measures align with the “Reasonable Security Practices” requirement under Rule 8 of the IT Rules 2011.
7. Data Retention
- Transaction records: 8 years (as per Indian tax laws)
- Marketing data: until you withdraw consent or 2 years from last interaction
- Account data: while your account remains active plus 3 years for dispute resolution
8. Your Rights
Subject to applicable law, you may:
- Access the personal data we hold about you
- Correct inaccuracies
- Withdraw consent for marketing
- Delete data that is no longer necessary (unless retention is required by law)
Email us at contact@kayatattva.com to exercise these rights. We respond within 30 days.
9. Children’s Privacy
We do not knowingly collect data from children under 18. If you believe a minor has provided us information, please contact us to delete it.
10. International Transfers
We currently host and process all data in India. If we ever transfer data outside India, we will ensure the recipient adheres to comparable privacy standards
11. Policy Updates
We may update this Policy from time to time. Changes are effective when posted on this page with the “Last updated” date revised. Significant changes will be notified via email or site banner.
12. Contact Us
For questions about this Privacy Policy or our data practices, email contact@kayatattva.com or call us at +91 81309 43860 (Mon–Fri, 10 a.m.–6 p.m. IST).
By using kayatattva.com, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, storage, and disclosure of your information as described herein.